Historically, the colour red has always been a conduit for emotion. It can convey both love and anger, it is strong but not overpowering, bold but not over the top. Brands like Ferrari have used the color red, or Rosso Corsa as it’s called, to enhance their brand and evoke emotion from the onlookers. Mazda introduced their shade in the middle 80’s called Classic Red and it is still one of the first things that crosses your mind when you think about Mazda in that era. That and their awesome RWD sportcars that were often powered by magic triangles. Continue reading →